Table of Contents

ACKNOWLEDGMENTS

INTRODUCTION

IN THE AFTERMATH OF THE GREAT RECESSION

PART ONE

WHAT HAPPENED ANDWHAT HAPPENS NEXT

CHAPTER 1

THE DAMAGED ECONOMY
HOW IT HAPPENED
HOW GLOBAL MARKETS ABSORBED SO MUCH RISKY BORROWING 
THE BANKING SECTOR WILL TAKE YEARS TO RECOVER
THE OVERSTRETCHED CONSUMER
REBALANCING OF GLOBAL TRADE FLOWS
DEPRESSION AVOIDED, RECOVERY LIMP
EXECUTIVES EXPECT A LONG PERIOD OF SLOW GROWTH

CHAPTER 2

THE NEW REALITIES
THE RETURN OF THE INTERVENTIONIST GOVERNMENT 
THE EMERGENCE OF THE NEW CONSUMER
A TURN IN THE PROFIT CYCLE 
THE SHAKE-UP OF INDUSTRIES
THE BATTLE BETWEEN DEFLATION AND INFLATION
THE VICIOUS CIRCLE TO SLOWER GROWTH

PART TWO

WHAT TO DO

CHAPTER 3

EVEN IN THE WORST OF TIMES
GENERAL MOTORS: A QUICK, DECISIVE, AND COMPREHENSIVE RESPONSE
CHRYSLER: MAKING THE BIG THREE
FORD: HURT BY HIGH COSTS AND INFLEXIBILITY
THE REST OF THE MARKET: ALSO-RANS

CHAPTER 4

DEFENSE FIRST
PROTECT FINANCIAL FUNDAMENTALS
PROTECT BUSINESS FUNDAMENTALS
PROTECT REVENUE
AFTER DEFENSE, THINK OFFENSE

CHAPTER 5

GO ON THE OFFENSIVE
FOCUS ON INNOVATION
CAPITALIZE ON CHANGES IN THE EXTERNAL ENVIRONMENT 
UNLEASH ADVERTISING AND MARKETING POWER 
TAKE THE FIGHT TO YOUR COMPETITORS 
INVEST IN THE FUTURE THROUGH OPPORTUNISTIC
M&A AND STRATEGIC DIVESTMENTS
EMPLOY GAME-CHANGING STRATEGIES
OF THE CREATIVE FORCES OF DESTRUCTION AND LEADERSHIP

CHAPTER 6

A NEW MANAGERIAL MIND-SET
NEW REALITIES, NEW MANAGERIAL MIND-SET
LEADERSHIP DURING A CRISIS
RETHINKING WHAT GLOBALIZATION MAY MEAN 
HONING POLITICAL SKILLS 
REVISITING THE SOCIAL CONTRACT
CHALLENGING THE SHAREHOLDER-VALUE MANTRA
REDESIGNING COMPENSATION SYSTEMS 
REDEFINING CORPORATE GOVERNANCE
A DIFFERENT PERSPECTIVE ON ETHICS 
MOBILIZING FOR GROWTH

APPENDIX A

ABOUT OUR METHODOLOGY AND SOURCES

APPENDIX B

ABOUT OUR SURVEYS 
NOTES
BIBLIOGRAPHY 
INDEX